Eating Junk Food

by Cosoreanu Vlad

The video I've chosen to analyze is made for promoting preventive medicine.

The message contained in the video is from the PCRM (Physicians Committee for Responsible Medicine). The main reason for creating this message is to make people aware of the link between heart disease deaths and eating junk food.

The target audience consists of people usually eating fast food, their family and friends, and also doctors. The characters of the story are the main lead to this presumption. The video illustrates a dead man sitting on a tray, holding a hamburger in his hand, someone crying over him, and a doctor.

The main tool of persuasion is the presence of a dead body during the story, but there are also secondary ways like the presence of the crying woman. I believe everyone is familiar with the feeling of losing someone we love, so I believe these images have a great impact on our minds.

The point of view expressed in this media message is, in my opinion, very radical. The untold part of the story is that there is only a little link between heart disease deaths and fast food, if it is not abusively consumed and the consumer is not already ill.